Everyday Heroes Festival 2012
April 13 - 22
Showcasing great film, video and animation with an environmental focus by Canadian youth aged 13–24.
Going environ-MENTAL: Cool Tricks to Solve Climate Change
The 3rd annual Everyday Heroes film festival takes place from April 13 - 22, 2012, reaching over two million viewers a day. Unique in North America, the festival plays on Onestop’s TTC subway platform screens in Toronto, and on screens in malls across Canada. All official selections will also be featured on the Everyday Heroes Festival website.
Each year, at the same time Earth Week is celebrated around the world, we showcase truly unique and wholly creative one-minute eco-films. New this year, the festival is now focused on Canadian youth, and the theme of Climate Change. Our actions are changing our climate in a way that is negatively affecting our health and the ability of some parts of the world to meet the basic necessities of life (food, clothing, shelter).
SCREENINGS ACROSS CANADA
Everyday Heroes plays every 10 minutes on the network of 300 TTC subway platform screens in 60 stations across the Toronto. The festival also plays once every 5 minutes on screens in 35 Ivanhoe Cambridge Shopping Centers in communities across the country.
Finalists are featured on the Everyday Heroes website, where viewing and voting takes place during the festival. Films continue to be available year-round, which means that there is an ever-growing library of films from past festivals. We encourage viewers to rate and comment on all the films in our collection throughout the year.
Everyday Heroes Festival is produced by Onestop Media Group, Art for Commuters, Earth Day Canada, Planet in Focus Environmental Film and Video Festival, and the NFB Mediatheque. Prizes sponsored by Aeroplan.
About Earth Day Canada
Earth Day Canada (EDC) is a national environmental communications organization mandated to improve the state of the environment by empowering Canadians to achieve local solutions. Since 1991, EDC has been coordinating Earth Day/Earth Month events, and creating successful community programs and award-winning artistic and media projects. EDC is a registered charity, and the Canadian arm of Earth Day Network. With over 3,500 affiliated community-based organizations and 5,000 member organizations, EDC operates year-round to provide resources, user-friendly programs, and networking assistance to help Canadians help the Earth. www.earthday.ca
About Planet in Focus
Planet in Focus is Canada's leading not-for-profit environmental media arts organization, producing year-round programming across Canada and around the world and fostering a new generation of environmental filmmakers. www.planetinfocus.org
About the NFB
Canada’s public producer and distributor, the National Film Board of Canada creates interactive works, social-issue documentaries, auteur animation and alternative dramas that provide the world with a unique Canadian perspective. The NFB is developing the entertainment forms of the future in groundbreaking interactive productions, while pioneering new directions in 3D stereoscopic film, community-based media, and more. It works in collaboration with emerging and established filmmakers, digital media creators and co-producers in every region of Canada, with Aboriginal and culturally diverse communities, as well as partners around the world. Since the NFB’s founding in 1939, it has created over 13,000 productions and won over 5,000 awards, including 4 Webbys, 12 Oscars and more than 90 Genies. Its
About Pattison Onestop
Pattison Onestop is a world leader in the development, operation and innovation of Digital Out-of-Home (DOOH) Media. As a division of Pattison Outdoor Advertising (Canada's largest out-of-home media company servicing 90 markets coast-to-coast), Onestop owns and operates Canada's largest portfolio of DOOH properties, collectively reaching a Canadian audience of over 2,000,000 viewers daily. For more information visit: www.onestopmedia.com
ABOUT ART FOR COMMUTERS
Art for Commuters is a non-profit arts collective that initiates unique, thought-provoking projects in the public realm. As Onestop's arts programming partner, they bring urban art festivals and exhibitions to over 1 million people daily on the network of TTC subway platform screens, as well as on Pattison digital billboards in Toronto and across the country. Projects include: Contacting Toronto (part of CONTACT), Everyday Heroes Festival, The Toronto Urban Film Festival, DRIFT (part of Nuit Blanche) and Stroll City. Art for Commuters was founded in 2007 by Sharon Switzer. www.art4commuters.com