Sunday, July 17, 2011

McLuhan Legacy Network (MLN) Festival, July 18-24

In honour of the 100th anniversary of the birth of Herbert Marshall McLuhan, the McLuhan Legacy Network (MLN) is launching their inaugural McLuhan Legacy Network (MLN) Festival over the next week in Toronto. The multi-disciplinary event is called “Connecting the Visible with the Invisible.”

Marshall McLuhan is famous for expressing ideas such as "the medium is the message" and "the global village" and predicting the internet thirty years before its invention. He was an important philosopher and scholar who taught at the University of Toronto with colleagues such as Harold Innis and Northrop Frye.

It kicks off Monday afternoon with a free workshop called McLuhan and Transparency: Perspectives on Technological Mediation. The festival takes place at various locations around the city including the University of Toronto, OCAD University and Ryerson University. Many of the events are free and you can reserve tickets in advance.

The festival runs until July 24.



Toronto – July 1, 2011 – The McLuhan Legacy Network (MLN) is pleased to announce the inaugural McLuhan Legacy Network Festival (MLN Festival) programme, Connecting the Visible with the Invisible, a multi-disciplinary event that celebrates and explores Marshall McLuhan‟s legacy.

The MLN Festival, a new collaborative initiative, has gathered visionaries, artists, architects, writers, musicians, academics and technology experts, business brokers and entrepreneurs for a week-long public celebration, exploration and exchange of ideas about the work and ideas of Marshall McLuhan.
Media installations, panel discussions and special events will take place throughout the city of Toronto from Monday, July 18, 2011 to Sunday, July 24, 2011.

The MLN Festival Programme


McLuhan at 100: Programs from the CBC Archives
at the Graham Spry Theatre, in the Canadian Broadcasting Centre (CBC) provides an introduction to Marshall McLuhan and the MLN Festival. This special program of rare archival films will be played continuously from July 4 to July 29. Open to the public and free of charge, films can be viewed Monday to Friday from 9:00 a.m. to 5:00 p.m. at CBC – 250 Front Street West, Toronto.

Subway passengers
will be confronted by Underground Tarot, a series of clips that appear to be and blend with existing advertisement, while placing blame on everyone and no one – a careful strategy used by American „tactical media‟ collective Critical Art Ensemble (CAE) for showing in a potentially censorious environment. Commissioned by Sharon Switzer, Digital Content and Programming Curator for Onestop Media Group, Underground Tarot - 10 second clips will screen once every 3 minutes, all day from July 15 to July 24 on the network of 300 Onestop LCD screens in 60 stations throughout the Toronto Transit Commission subway system. Sponsored by McLuhan100.

Monday, July 18, 2011

Setting the pace is McLuhan and Transparency: Perspectives on Technological Mediation, a media-philosophy workshop with Yoni Van Den Eede – Vrije Universiteit, Brussels and Robert K. Logan – OCAD University and University of Toronto, builds on the work of Marshall McLuhan to explore how technologies mediate our life and our world. This workshop will take place from 3:00 p.m. to 4:30 p.m. at the OCAD University‟s Strategic Innovation Lab (sLab), located at 205 Richmond Street West, 4th floor. Doors open at 2:30 p.m. Free of charge. Reserve your tickets at

CBC Technology Writer Jesse Hirsh hosts McLuhan100’s Second Monday Night Seminar. This is the first session of three on the theme of Our City as Classroom addressing, “What role did Toronto play in Marshall McLuhan‟s understanding of media and how were we affected in return?” at the Toronto Reference Library, The Appel Salon from 7:00 p.m. – 8:30 p.m. This event is part of McLuhan100, a program that celebrates Marshall McLuhan and his legacy in collaboration with the City of Toronto and Mozilla, as part of a city-wide celebration during the centenary year of McLuhan‟s birth. Tickets are free and available online at Doors open at 6:30 p.m. for a reception. Cash bar available. For more information see

Tuesday July 19, 2011

The MaRS Centre, Canada‟s hub of innovation is the ideal location to explore The Impact of Mobile and Tablet Technologies and Their Future Development from 7:00 p.m. to 9:30 p.m. in the MaRS Auditorium (lower concourse). This distinguished panel features the participation of Ilse Treurnicht – CEO of MaRS Discovery District; Krista Jones – Advisor and Practice Lead, IT, Communications and Entertainment, MaRS; Robert K. Logan – University of Toronto and OCADU; Yoni Van Den Eede – Vrije Universiteit, Brussels; Nina Lassam – Wattpad, Chris Stevens – creator of the award-winning best seller Alice for the ipadapp, Atomic Antelope and Micah Kalen – Director of Product Marketing Mobile Solutions, Open Text. The MaRS Centre is located at 101 College Street. Doors open at 6:30 p.m. Free of charge. Reserve your tickets at

Wednesday July 20, 2011

Authors, publishers and aggregators come together at Reading and Publishing: Paper or Screen from 6:00 p.m. – 7:30 p.m. to discuss the changing format of the book and the future of reading, publishing and libraries. The panel participants include: Alex Kuskis – Professor of Media Studies, Gonzaga University; John Cruickshank – Publisher, Toronto Star; Susan Caron, – Manager, Collection Development, Toronto Public Library; Jian Ghomeshi – host of Q, Radio One, CBC; Nathan Maharaj – Merchandising Director, Kobo; Alana Wilcox – Editorial Director, Coach House Press; and Carolyn Wood – Executive Director, Association of Canadian Publishers.

The Faculty of Information at The University of Toronto is located at 140 St. George Street. Doors open at 5:30 p.m. Free of charge. Reserve your tickets at

The second panel of the evening, McLuhan’s Poetics: Modernism and Media, offers the insights of artists, filmmakers, poets and architects exploring how modernist literature shaped McLuhan‟s‟ understanding of techne and technology, and what today‟s poetry and art reveal about the mentality today. Panel participants are Bruce Elder – Ryerson University; Philip Beesley – architect, University of Waterloo; Paul Hoffert – York University; Morley Markson – designer, photographer, filmmaker and writer; Izabella Pruska-Oldenhof – filmmaker, Ryerson University, and Dot Tuer – cultural theorist, OCADU.

The Faculty of Information at The University of Toronto is located at 140 St. George Street. Doors open at 7:45 p.m. Free of charge. Reserve your tickets at

Thursday July 21, 2011
marks the centenary of the birth of Marshall McLuhan with two very special events.

DesignMeets … McLuhan and You –
McLuhan100 invites the design community to the McLuhan Coach House at the University of Toronto to celebrate the centenary of the birth of Marshall McLuhan in the very place where he held his legendary Monday night seminars. Upon registration, each guest will receive a McLuhan Probe, for an optional two-minute reflection to be discussed at the event. Guests will explore, among other things, the effects of technology on culture, on knowledge, and on humanity. DesignMeets brings together Canadian designers from all walks of life to foster interdisciplinary collaboration and build a stronger, more connected Canadian design community.
McLuhan Coach House is located at 39a Queen‟s Park Crescent East. Doors open at 5:30 p.m. RSVP to

The MLN Festival honours this date with a Special Celebration Programme and the presentation of the Gutenberg Galaxy Award for Literature for Career Achievement in Literature & His Contribution to the Culture of Canada to John Ralston Saul.

Innis Town Hall is located at 2 Sussex Ave. Doors open at 6:30 p.m. Free of charge. Reserve your tickets at

Friday July 22, 2011 and Saturday July 23, 2011

Ryerson University welcomes the public to experience McLuhan’s Media: An Installation at the George Vari Engineering & Computing Centre. Visit more than 80 types of „Media‟ displays, from Cave-Art to Virtual Reality, with plenty in-between. Explore why the ‘medium is the message’. Listen to recorded sound bites of Marshal McLuhan on both radio and telephone as you are transported from past to future, and interact with some of the latest digital technology. Curated by Sal Greco, Ryerson University

George Vari Engineering & Computing Centre, Ryerson University is located at 245 Church Street. Doors open from 1:00 p.m. to 9:00 p.m. Free of charge.

Sunday July 24, 2011

A warm invitation is extended to one and all by Professor Anne Anderson, C.S.J. and Professor Domenico Pietropaulo from St. Michael‟s College, University of Toronto to join the discussion, Spirit of a Winnipigeon Personal Stories Exploring Marshall McLuhan’s Religious Faith from 9:00 a.m. to 11:45 a.m. This program also includes a film and the presentation of The Medium and Light Award.
St. Michael’s College, Alumni Hall – Room 400 is located at 121 St. Joseph Street. Free of charge. Reserve your tickets at

Please join the McLuhan family and friends for a Memorial Mass at 12:00 (noon) on Sunday, July 24, 2011 at St. Basil Church, 50 St. Joseph Street.

A Limited, Fine-Print Edition Poster by

The MLN is proud to partner with, a design and letterpress studio to produce two-colour, limited edition, fine-print posters, making a Marshall McLuhan quote visible for print ephemera lovers of today.

Since the 1970‟s (formerly Dreadnought Press) has carried on the practice of design and publication using 19th century print technology while continuing to be innovators in web design and brand development. has conserved the largest collection of moveable type circa 1880 in Canada and recently positioned their letterpress operation in their new storefront at 1691 Dundas Street West. Employing traditional equipment, merged with current digital technologies informed by decades of experience in fine-print and design, is well positioned to demonstrate Marshall McLuhan`s poignant statement, “The role of obsolescence is sparking creativity and the invention of new order.” The poster will be available for purchase throughout the week at event locations, or to order please contact, Deborah Barnett – or 416.548.7385 ext.201.

The McLuhan Legacy Network Festival honorarium gifts have been made possible through a contribution by the McLuhan100 and the Faculty of Information at the University of Toronto.

The McLuhan Legacy Network Festival is generously supported by contributors including the Faculty of Communication & Design at Ryerson University, MaRs Discovery District, Strategic Innovation Lab (sLab) at the OCAD University; Quebecor Fund, and St. Michael‟s College at the University of Toronto. The McLuhan Legacy Network would like to acknowledge and thank all their friends and the volunteers for their time, effort and tremendous support.

The McLuhan Legacy Network Festival is generously supported by Festival Sponsors McLuhan100 and the Faculty of Information at the University of Toronto.

About the McLuhan Legacy Network

The McLuhan Legacy Network (MLN) is a not-for-profit, organization whose vision is to present local, national and international programming dedicated to celebrate Herbert Marshall McLuhan‟s legacy, restore and foster the community of McLuhan scholars and support McLuhan legacy projects. For more information contact: Marie Nazar – 416.762.7702 or email –

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