|BaBa Zula rocks TIFF|
Each September, the world's second-largest film festival (after Cannes) attracts armies of filmgoers, showbiz heavies and journos. A while back (I don't know when), some marketing folks began to open drop-in lounges to promote everything from eyeliner to self-published mafia memoirs. Meanwhile, state film commissions throw lavish parties to promote their nation's filmmaking industry while film producers orchestrate death-defying stunts. On King Street, which was closed to traffic during the first half of the fest, tea, chocolate and other vendors were giving away samples to long lines. They all aim to generate Tweets and blog space for themselves and their clients. Hey, there's a huge market at TIFF. Let's hang our shingle here.
The newest drop-in this year was the OomPH Lounge which hosted the Todd Shapiro Show, broadcasting live to radio listeners 47 storeys above neighbouring Roy Thompson Hall. A self-published memoir about a troubled childhood, paintings, a sports jerseys and organic hand lotion were on display as well as some sort of beverage. People floated in and out, catching breathtaking views of Lake Ontario, but I found the lounge too chill although friendly.
Left to right: Alex Ginzburg (producer), Mustang Wanted, Vitaliy Raskalov, Vadim Makhorov
and Tony Lee (producer)