Friday, May 21, 2010
[UPDATE: The promotion is happening across Canada at many other theatres. For example, a booth was set up at the Scotiabank (formerly Paramount) Theatre, 259 Richmond Street West, at the top of the escalators. You don't even need a ticket to go up and have a scoop or two. Or three.]
After sampling the ice cream, you can head over to their website at http://www.benjerry.ca/. Click on "We are Waffling" and fill out the form. If they pick your new name for the flavour, you can win a one-year supply of free ice cream.
I've sampled the flavour (okay, I may have had more than one sample - they didn't at all mind people coming back repeatedly) and it's quite tasty. It consists of vanilla with fudge swirl and fudge-covered waffle cone pieces. The name "We are Waffling" is clever in that it also indicate that it is a temporary name.
The flavour is essentially the same one inspired by television comedian Stephen Colbert called "AmeriCone Dream." I'm guessing that they decided that name wouldn't be such a hot seller outside their borders. Colbert joked that the ice cream actually tastes like he does
They are also handing out coupons for $2 off purchases of their ice cream pints.
Good luck in coming up with a new name!
For information on the Varsity Cinema, check the Cineplex website.