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| BaBa Zula rocks TIFF |
Each September, the world's second-largest film festival (after Cannes) attracts armies of filmgoers, showbiz heavies and journos. A while back (I don't know when), some marketing folks began to open drop-in lounges to promote everything from eyeliner to self-published mafia memoirs. Meanwhile, state film commissions throw lavish parties to promote their nation's filmmaking industry while film producers orchestrate death-defying stunts. On King Street, which was closed to traffic during the first half of the fest, tea, chocolate and other vendors were giving away samples to long lines. They all aim to generate Tweets and blog space for themselves and their clients. Hey, there's a huge market at TIFF. Let's hang our shingle here.
